Charm jewelry has been a popular way for people to commemorate life's events for decades but in 1976 Trollbeads started a line of jewelry that brought this tradition to a whole new level. With their unique and imaginative designs and fine materials such as 18K gold, sterling silver, Italian glass, natural pearls, precious stones and Swarovski crystal each Trollbead piece becomes a treasured keepsake. Trollbead, where every bead has a story and every story has a bead.